R E B R A N D
Groovebook is a mobile app that outputs a 100-page book of 4x6 prints each month. Basic photo gifts such as notepads, magnets, playing cards and mousepads can be made on the app.
My role encompassed the design of a new branding system, cover art strategy, style guide, marketing materials, as well a the creation of shot lists and photo art direction.
Complete style guide available upon request.
Creative Director: Vasco Morelli
Art Director: Christina Clugston
Copywriters: Holly Flemming, Rachel Shapiro
Web Development: Brian Bennet
Photographer: Caitlin Beyer
Stylist: Cathryn Guevarra
B R A N D I N G
Positioned as the premium version of Groovebook, PrintFix by Shutterfly is a mobile app that outputs a 50-page book of 4x6 prints each month.
I led the design of a visual identity, sub-branding system, cover strategy, inspirational title page quotes, style guide and product launch marketing materials.
Complete style guide available upon request.
Visit shutterfly.com/printfix here.
Creative Director: Stephanie Yee
Copywriter: Rachel Shapiro
Web Development: Brian Bennet
B R A N D R E F R E S H
After several years of company-wide growth, the brand style guide for Shutterfly, Inc. needed an update. The subsequent revamp provides employees, business partners, and contractors with an introduction to Shutterfly, Inc. and thoroughly defined parameters around the verbal/visual implementation of the corporate brand.
I redesigned the style guide and refreshed the typography, iconography, color palette, photography strategy, graphic elements, and infographic elements. With the updated branding system in place, I redesigned the corporate office suite (letterhead, business cards, presentation decks, etc).
View the complete style guide here.
Creative Direction: Christine Spindler
Art Direction: Nancy Ogami
Copywriters: Melissa Kirtley, Suzi Slavik
C O N C E P T S
TripPix was a mobile app by Shutterfly that created travel-themed photo books with maps by utilizing location meta data.
I contributed to the development of this product by collaborating on market research and designing initial branding concepts.
Creative Director: Stephanie Yee
Copywriter: Rachel Shapiro
Graphic Designer: Leesandra Graf
UI Designer: Leo Calderon
